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Step into the story. Walk through the light. Play a part in it instead of just watching it happen. That's the pull of an immersive experience: installations that respond to where you stand, mazes and galleries built to be walked through, not admired from a seat. Give someone immersive experiences to step into, not just watch.
Immersive light and art wraps around every wall here, and nothing sits behind glass. The RedBalloon range of immersive and interactive experiences spans immersive mazes, interactive museums and immersive dining, with options across Sydney, Melbourne, Perth and regional Queensland. Some suit a quiet afternoon looking closely at something clever. Others are built for a full group, camera in hand, taking turns to become part of the scene. Either way, it's an interactive experience built for sharing, not sitting through.
Walk through a futuristic maze at the INFINITY Attraction Gold Coast. Twenty different interactive installations blend special effects, sound and immersive lighting into illusions that seem to run on forever. It's built for groups who want to compare notes on what they just walked through.
Immersive dining experiences in Sydney get a proper twist with the Bollywood Night Out - Indian Taxi Joyride with Indian Feast. A classic Indian taxi becomes the venue, weaving through the city before the feast begins. It's a Sydney immersive experience that turns the journey into part of the story.
Not every immersive experience needs a headset. Tomb of the Pharaohs General Admission - Full Day in Cairns sets you loose across 11 immersive galleries and more than 450 display pieces, from golden burial treasures to recreated tombs. It plays more like an interactive museum than a static one, with plenty to touch, read and photograph over a full day.
For a slower pace, the Granite Belt Estate Immersive Winemaking Experience puts you in among the vines rather than just at the cellar door. It's an immersive dining and tasting experience that trades screens and effects for soil, grapes and a glass in hand.
An immersive experience is any activity built around interaction rather than observation. Instead of watching from a seat, you move through the space, touch the art, or become part of the scene yourself. It's the difference between an interactive experience and a standard museum visit or show.
Many are. Trick-art galleries and interactive museums tend to suit a wide age range, though some experiences involve low lighting or enclosed spaces, so it's worth checking the individual listing.
Yes. Sydney's immersive dining experience options include the British Ride & Dine Experience, a classic London black cab ride through the city that ends in a proper pub lunch in Bondi.
Melbourne's immersive experiences lean more toward interactive entertainment than art installations right now. The Billiards Snooker Lesson with World Champion is a hands-on Melbourne pick, coached by someone who's genuinely played at the top.
Not at all. Some of the most distinctive ones sit well outside Sydney and Melbourne. The Harvest Your Own Pearl Experience with Sparkling Wine in Perth has you pulling your own pearl from the shell, sparkling wine in hand.
Yes. A RedBalloon voucher lets the recipient choose their own immersive or interactive experience, so you're covered even if you're not sure which gallery, maze or dinner they'd pick for themselves.
Immersive experiences sit inside the broader attractions & theme parks range, so if it's not quite the right fit, there's more nearby. Chase a different kind of interactive experience at an escape room, get your fix of a vr arcade through virtual reality experiences, let the kids loose at an inflatable park, or head to an arcade & gaming centre for something more casual. For a full night out, cinema & theatre covers immersive theatre and live shows, and theme parks covers the bigger days out.