There are close to two million small businesses in Australia. One of the greatest challenges each and every one of these companies face is finding, and keeping, customers. Competition is tough. According to RedBalloon Founder Naomi Simson, for each small business to be an expert in marketing, sales, finance, and people leadership – and everything from SEO to GST – is at best expensive, and at worst impossible.
That’s why, for more than 15 years, RedBalloon has set about marketing on behalf of thousands of small ‘things to do’ businesses via the RedBalloon website. In 2016 the company also extended this approach to new, innovative and creative products by offering similar marketing services to Australian manufacturers and start-ups via its recently launched wrapped.com business.
“Starting a business is the easy bit,” says Simson, author of Ready to Soar and Red Shark on Channel Ten’s Shark Tank. See Naomi’s ‘Journey of an Entrepreneur’ infographic here.
Mamamia | 8 March 2017 | Naomi Simson
Another year has passed and it is International Women’s Day again and the media will commentate on the gender pay gap, the lack of women in leadership, and the continued unconscious bias against women in many areas of the work landscape.
What about female founders and business owners – what of their gender experience?
Many women choose to start their own business for a sense of freedom and to remove themselves from the bias in the workplace. I know I did – sick of the lack of flexibility in corporate life – wanting to be both a parent and have a full and interesting career, I started my own business when my children were two and four.
Ad News | Daisy Doctor | 31 March 2017
RedBalloon is offering a plethora of new and unique experiences to customers as the experiential gifting space heats up.
Upping the ante from last year's new range of offerings – such as an inflatable flamingo white water rafting and V8 parasailing, this April 1 the online gift retailer is catering to every family member.
The most expensive, and likely to be the most popular, is the water tasting class – conducted by a certified water sommelier and fully endorsed by celebrity chef Pete Evans. The class, priced at $300 per head, is 100% paleo friendly.
Mamamia | 9 January 2017 | Holly Wainwright
Naomi Simson has an empty nest. And a new husband.
Happiness is peeling off her in waves.
The RedBalloon founder arrived at Mamamia HQ – dressed in her trademark red, of course – beaming, and stayed that way throughout our conversation about work, life and the nonsense idea of work-life balance.
It had only been two weeks since Naomi married businessman Stuart King on the fifth anniversary of their first date.
Mumbrella | 6 February 2017 | Zoe Samios
Channel Seven’s weather presenter, Sam Mac, has teamed up with RedBalloon for a second year to promote the dating experiences on offer from the online gift company this Valentine’s Day.
Filmed and produced by Scott Ehler, the ad features the Sunrise star offering love lessons to consumers, such as how to make a good first impression on first dates, make a partner feel special or reignite love.
The tongue-in-cheek campaign for Valentines Day is the second for Mac, who last year worked with The Bachelorette’s Dave Billsborrow to help him impress his girlfriend.
Guinness World Records | 21 Dec 2016 | Rachel Swatman
RedBalloon, Australia’s leading online experience destination has smashed the Guinness World Records title for the Most tandem skydives in an 8 hour period.
The record attempt saw 150 daredevil participants jump out of a plane dressed in Santa suits, creating an unforgettable festive experience for all involved. With the number to beat set at 94, RedBalloon smashed it out of the sky, getting all 150 participants across the line in under 8 hours, an incredible feat.
The event saw RedBalloon partner with children’s cancer charity Camp Quality, where a total amount of $5,000 was raised and presented to the charity on the day, with many families and Camp Quality volunteers also participating in the Guinness World Records attempt.
Smart Company | 17 November 2016 | Naomi Simson
Naomi Simson has a massive 1.5 million followers on LinkedIn and is the most read person on the platform in Australia. In this piece republished from LinkedIn, she shares what she’s learnt about creating influential and engaging content.
At 9.28 am summer time on a Sunday morning in Sydney, the 1.5 millionth person (Eduard Muriá Gené) chose to click on the button and subscribe to what I have to say about life as an entrepreneur, business leader and mother on the LinkedIn Influencer platform.
I have often reflected on what people are most interested in hearing about?
Smart Company | 19 July 2016 | Dinushi Dias
A strong brand comes down to every single employee, says RedBalloon founder and Shark Tank judge Naomi Simson.
Simson transformed her small business into a multimillion-dollar tech giant, and is now working towards delivering 5 million experiences by 2020. Speaking at Zendesk’s Relate Live conference in Sydney, Simson says it is a founder’s role to bring a team together and empower, inform and educate every team member about the purpose of the business.
“My job as the leader is to make sure the team have the tools to get the job done [and] to align everybody to our cause,” Simson says.
Sydney Morning Herald | 6 May 2016 | Debi Enker
She's the woman in red. Identified on the business ideas and investment show, Shark Tank, as "one of Australia's greatest online success stories", Naomi Simson, an author, corporate leader, mother and canny marketer, has fashioned herself as a walking advertisement for her company, RedBalloon, perpetually dressed in the colour that evokes its name. The bold and festive shade suits her.
Simson is one of the school of "sharks" on a show that assesses the pitches of aspiring entrepreneurs. Sitting alongside her are Janine Allis, Steve Baxter and Andrew Banks, as well as newcomer for the second season, Dr Glen Richards. All have built multi-million dollar empires from the ground up.
Mashable | 15 December 2015 | Jacob Gillard
A flock of Christmas enthusiasts dressed up as Santa Claus and spent their day learning how to ride the waves at Sydney's Bondi Beach, setting a new Guinness World Record for "the world's biggest surf lesson".
People both young and old donned the red suit and beard combo, spreading Christmas cheer at the famous beach and raising money for One Wave, a non-profit surfing community that raises awareness for mental health issues.
10 FEBRUARY 2016 | The Bachelor star Dave Billsborrow is out to prove he's the perfect Valentine's Day date in a new series of videos. The socially-led campaign follows Billsborrow and Channel Seven’s Sam Mac, as he embarks on a number of RedBalloon experiences.
20 OCTOBER 2015 | RedBalloon is looking to opportunities across the ditch, with the online gift retailer shaking up its brand positioning and digital assets to drive growth in Australia, and to ready for a push in New Zealand. Last week, RedBalloon set live its new website, along with a fresh brand positioning and CEO of the business Nick Baker told AdNews it was critical to get the site right.
24 NOVEMBER 2015 | Former tourism Australia managing director Nick Baker has shown the nimble approach he is going to take to marketing at RedBalloon after the brand turned around its latest campaign featuring five TV ads in just seven days. The campaign went live last week and agency Absolute Content received the brief for five TVCs on the Monday after RedBalloon’s digital agency Deepend came up with the creative idea.