In The News

Catch up on the latest media coverage from RedBalloon

Latest News about RedBalloon

Top Things to See & Do during VIVID Sydney

Weekend Notes | Lionel | 18 April 2017

The world's largest festival of light, music and ideas returns to Sydney in May. For 23 nights from 26 May to 17 June, this Harbour City will be transformed into a colourful canvas by VIVID Sydney.

Visitors will be wowed by large-scale light installations and projections, music performances and creative workshops across several locations including Sydney Opera House, The Rocks, Martin Place, Darling Harbour, Chatswood, Carriageworks, Barangaroo South, Kings Cross, Taronga Zoo and the Royal Botanic Garden. 

To help everyone enjoy the best of VIVID Sydney, Destination NSW and RedBalloon, Australia's leading online experience retailer, have teamed up to curate the best tours and activities within the city and surrounding regions.

Read the full story here

Naked paintballing and chocolate baths for pets; RedBalloon gets competitive

Ad News | Daisy Doctor | 31 March 2017

RedBalloon is offering a plethora of new and unique experiences to customers as the experiential gifting space heats up.

Upping the ante from last year's new range of offerings – such as an inflatable flamingo white water rafting and V8 parasailing, this April 1 the online gift retailer is catering to every family member.

The most expensive, and likely to be the most popular, is the water tasting class – conducted by a certified water sommelier and fully endorsed by celebrity chef Pete Evans. The class, priced at $300 per head, is 100% paleo friendly. 

Read the full story more

RedBalloon and Vivid Sydney collaborate to showcase NSW experiences

PR Wire | 20 March 2017 | RedBalloon

Australia’s leading online experience retailer and home of ‘things to do’, RedBalloon, is excited to be working with Destination NSW to promote Vivid Sydney experiences during the festival of light, music and ideas.

RedBalloon CEO Nick Baker said it’s the first time RedBalloon has worked with Destination NSW to develop a diverse range of exclusive and exciting Vivid Sydney and tourism related experiences, within the city and surrounding regions.

“We are really excited to be working alongside the Vivid Sydney team and over the past few months, the RedBalloon team have been developing, sourcing and curating the best tours and activities to help people experience the best of Vivid Sydney,” Mr Baker said.

Read the full press release here

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RedBalloon offers Valentine’s Day ideas with Seven’s Sam Mac

Mumbrella | 6 February 2017 | Zoe Samios

Channel Seven’s weather presenter, Sam Mac, has teamed up with RedBalloon for a second year to promote the dating experiences on offer from the online gift company this Valentine’s Day.

Filmed and produced by Scott Ehler, the ad features the Sunrise star offering love lessons to consumers, such as how to make a good first impression on first dates, make a partner feel special or reignite love.

The tongue-in-cheek campaign for Valentines Day is the second for Mac, who last year worked with The Bachelorette’s Dave Billsborrow to help him impress his girlfriend.

Read the full story

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RedBalloon claims Guinness World Records title™ for most tandem skydives

Guinness World Records | 21 Dec 2016 | Rachel Swatman 

RedBalloon, Australia’s leading online experience destination has smashed the Guinness World Records title for the Most tandem skydives in an 8 hour period.

The record attempt saw 150 daredevil participants jump out of a plane dressed in Santa suits, creating an unforgettable festive experience for all involved. With the number to beat set at 94, RedBalloon smashed it out of the sky, getting all 150 participants across the line in under 8 hours, an incredible feat.

The event saw RedBalloon partner with children’s cancer charity Camp Quality, where a total amount of $5,000 was raised and presented to the charity on the day, with many families and Camp Quality volunteers also participating in the Guinness World Records attempt. 

Read the wrap from Guiness World Records

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RedBalloon to attempt Guinness World Records title™ in lead up to Christmas

PR Wire | 5 December 2016 | RedBalloon

Australia’s experience experts invite members of the public to participate in a Guinness World Records skydiving event

Australia’s leading online experience and ‘things to do’ destination is gearing up to break another Guinness World Records record title this December.

Taking place in Wollongong, NSW on Saturday 17 December, RedBalloon is attempting to set a new Guinness World Record for ‘the most tandem parachute jumps in eight hours’ and is calling for eager daredevils who want to cross skydiving off their bucket list and achieve a world record to boot.

Read the full press release

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RedBalloon Partners with Tourism and Events Queensland to deliver in trip Experiences

PR Wire | 6 December 2016 | RedBalloon

Australian experiences heavyweight has partnered with Tourism and Events Queensland (TEQ) in what is the brand’s latest leap into the travel and tourism market.

The partnership commenced alongside the unveiling of TEQs new global creative, which introduces the campaign ‘I know just the place’, focussing on Queensland’s amazing natural assets and experiences.

This is the first major tourism body partnership for RedBalloon, yet is one of many new initiatives which have seen the experiences brand align with key players as part of their move into the estimated $70 billion travel marketplace. 

Read the full press release

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RedBalloon splits business in two as it launches ‘Wrapped’ division

Mumbrella | 14 November 2016 | Simon Canning

Online retailer of gifts and experiences, Red Balloon, has split its offer into two divisions, with the creation of Wrapped, which will sell only physical gifts.

The decision to split the business in two will see RedBalloon continue to sell experiences such as race car rides, parachuting and destinations while Wrapped will offer shoppers the ability to buy physical gifts, such as handbags and wallets.

RedBalloon CEO, Nick Baker, said the decision to launch the new division came after the level of interest in buying physical gifts rose on the site in the lead up to Christmas last year.

Read the full story

helloworld partners with RedBalloon to create more memorable moments | 2 November 2016 | Matt Leedham

helloworld has announced a new partnership with RedBalloon becoming the exclusive distribution partner for experiences and retail cards within their Australian retail travel agencies.

RedBalloon is the leading curator and seller of experiences in Australia and offers a huge range of things to do throughout the country – such as tours, water-based activities, flying lessons, drive days and gourmet food and wine experiences.

They also offer a range of exclusive activities from bespoke dining to deep sea diving.

Read the full story

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RedBalloon providing 24 carat service

PR Wire | 27 July 2016 | RedBalloon

RedBalloon, Australia’s leading online experience and ‘things to do’ destination, are helping Aussies take romance to the next level with a personalised proposal service! 

For many, a proposal is a time fraught with uncertainty. Is it the right time? Did I choose the right ring? Have I made the occasion special enough? And, most importantly, will they say yes?

The recently launched service hopes to take some of the stress out of popping the question by taking care of the legwork. From a picnic proposal among the vines to a skydive serenade - RedBalloon have got it covered and are here to help.

Read the full press release

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RedBalloon shares its marketing evolution strategy

CMO | 5 May 2016 | Azedah Williams

Head of marketing at the gift ideas and experiences site reveals what it takes to take a marketing strategy from operational to experiential

Building a great customer experience is about understanding the customer first, then figuring out the digital and technology needed to make things faster, simpler and easier for them, RedBalloon’s head of marketing, Bonnie Thorn, claims.

Read the full article

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RedBalloon breaks down silos, shakes up strategy

Ad News | 2 February 2016 | Sarah Homewood

As RedBalloon officially announces its expansion into the New Zealand, CEO Nick Baker is already looking at how the business can be driven further, looking at new markets and shaking up how the business is structured internally.

Baker says the brand is already eyeing off Asia as a place the business is very interested in exploring, however its first priority is currently across the ditch.

Read the full article

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320 surfing Santas have set a record for the world's biggest surf lesson

Mashable | 15 December 2015 | Jacob Gillard

A flock of Christmas enthusiasts dressed up as Santa Claus and spent their day learning how to ride the waves at Sydney's Bondi Beach, setting a new Guinness World Record for "the world's biggest surf lesson".

People both young and old donned the red suit and beard combo, spreading Christmas cheer at the famous beach and raising money for One Wave, a non-profit surfing community that raises awareness for mental health issues.

Read full article here

More News...

RedBalloon gives The Bachelor's Dave help for Valentine's Day

10 FEBRUARY 2016 | The Bachelor star Dave Billsborrow is out to prove he's the perfect Valentine's Day date in a new series of videos. The socially-led campaign follows Billsborrow and Channel Seven’s Sam Mac, as he embarks on a number of RedBalloon experiences.


RedBalloon eyes New Zealand expansion; reveals brand refresh

20 OCTOBER 2015 | RedBalloon is looking to opportunities across the ditch, with the online gift retailer shaking up its brand positioning and digital assets to drive growth in Australia, and to ready for a push in New Zealand. Last week, RedBalloon set live its new website, along with a fresh brand positioning and CEO of the business Nick Baker told AdNews it was critical to get the site right.


RedBalloon turns around new TV campaign in a week as marketers get increasingly nimble

24 NOVEMBER 2015 | Former tourism Australia managing director Nick Baker has shown the nimble approach he is going to take to marketing at RedBalloon after the brand turned around its latest campaign featuring five TV ads in just seven days. The campaign went live last week and agency Absolute Content received the brief for five TVCs on the Monday after RedBalloon’s digital agency Deepend came up with the creative idea.

Press Releases

Dave Billsborrow and RedBalloon show Aussie men how Valentine's Day is done

FEBRUARY 2016 | Online retailer RedBalloon has released a fun new content series for Valentine’s Day featuring Dave Billsborrow as he aims to treat his new girlfriend to the best Valentine’s Day ever.


RedBalloon expands its presence in New Zealand

JANUARY 2016 | Australia’s most awarded online experience retailer sets its sights on NZ in 2016. Following a busy 2015 that saw a new website and rebranding; RedBalloon is now ramping up efforts across the Tasman, aiming to take advantage of New Zealand’s ever growing tourism market and reputation for incredible experiences.


RedBalloon breaks world record with 320 surfing santas at Bondi

DECEMEBR 2015 | Australia’s leading online experience gift retailer, has organised a beach spectacle showcasing a truly Aussie Christmas experience. The new record for the “world’s largest surf lesson” was officially announced by Guinness World Records at Bondi Beach this morning, after 320 locals paddled out and participated in a 30 minute surf lesson.


Aussies caught in the actc of re-gifting at Christmas

DECEMBER 2015 | A new survey by RedBalloon has revealed Australians don’t always get it right when it comes to Christmas presents. The survey exposed an incredible 89% of Australians have had to pretend they loved a gift they received. Even worse, 55% are guilty of re-gifting, while 65% have been victims of re-gifting. 


RedBalloon reveals its new look in time for the gift giving season

OCTOBER 2015 | RedBalloon, Australia’s leading online gift and experience retailer, today revealed a new digital platform and a full brand refresh. The new digital platform, created by Deepend and powered by Adobe, enables RedBalloon to create a customer experience that is intuitive, encourages exploration, is rich in product discovery and inspiration, and brings to life recommendations and great stories from customers, suppliers and reviewers.