EOFY Business Incentives

5 year validity All RedBalloon vouchers and gift cards purchased will have a 5-year expiry, except where the experience has already been booked in. We honour the purchase price of our experiences for 18 months. If you book your experience after this time and the price of the experience increases you can either pay the difference or exchange it for another experience free of charge.

5 year validity
On all experiences and vouchers
Free exchanges We want you to have the most enriching experience possible, so if this means swapping your shark diving experience for wine tasting then we’ve got you covered. Simply enter your voucher to exchange online or contact our Customer Experience Team on 1300 875 500 and we’ll do the work for you.

Free exchanges
On all voucher purchases
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E.g. "Skydiving" or "Sydney"

How Experiences-based Incentives Drove OnDeck’s Record-Breaking EOFY Results

As the end of financial year approaches, many Australian businesses are finalising their promotional strategies to maximise sales before June 30th. While cash incentives and discounts are the norm – they don’t necessarily drive the best outcomes and can eat into valuable margin. Our clients have proven that experience-based rewards have delivered exceptional results for both their bottom line and customer relationships and have outperformed generic incentives.

The Power of Memorable Experiences

When OnDeck Australia, a leading small business loan specialist, wanted to boost its EOFY promotion in 2024, they partnered with RedBalloon to offer $250 experience vouchers to new clients taking out business loans. The results? An all-time monthly funding record and strengthened relationships with both customers and brokers.

“We felt the overall alignment of the promotion between RedBalloon, and our lending experience was well received and nicely communicated through a range of marketing activities and creative during May/June 2024,” says Justin Brady, Director of Marketing at OnDeck Australia.

Why experiences create stronger connections

Traditional incentives like cash discounts or generic gift cards are quickly forgotten. Experience vouchers, however, create lasting memories that recipients associate with your brand. As Brady notes, “A nice personal touch to reward customers or partners – they’ll always remember experiences. It is something they may not buy themselves – something special.”

This emotional connection translates directly to business value. OnDeck Australia discovered that their promotion not only drove immediate sales but created positive associations that extended beyond the transaction itself.

Simple implementation, outstanding results

One concern businesses often have about running incentive programs is the administrative complexity. OnDeck’s experience demonstrates how seamless working with RedBalloon can be.

“Very easy to navigate with the team being incredibly responsive from our initial engagement right through to the execution of providing these experiences to our customers and brokers,” Brady shares.

Strategic Brand Alignment that Resonates

For OnDeck, the decision to use RedBalloon vouchers came down to brand alignment – connecting their unique business lending experience with the unique experiences their customers could enjoy through RedBalloon.

This strategic pairing creates coherence in your marketing message. Rather than offering disconnected incentives, experience vouchers reinforce your brand values and fosters deeper customer relationships.

Looking beyond EOFY

While EOFY provides a natural milestone for promotions, the lessons from OnDeck’s success apply year-round. Experience-based incentives can differentiate your business from competitors who rely on traditional discounting strategies that ‘train’ customers to wait for price drops

Ready to transform your EOFY strategy?

With June 30th approaching quickly, now is the perfect time to implement an experience-based incentive program. RedBalloon’s corporate team can help you design a promotion that aligns with your brand values while delivering the results you need.

Book a Free 15-minute Consultation

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