By RedBalloon for Business

Experiences are powerful business tools

Creating positive experiences for your staff, customers, and stake holders is one of the most important business tools you can put to use.

The power of experiences is something that has been thoroughly researched and documented by academics and experts for a number of years. And with the emergence of what has been coined the ‘experience economy‘, the impact and role of experiences and how they impact our day-to-day lives continues to gain momentum.

Experiences connect us in a very real and human way – and sharing these moments creates a cultural currency that has greater influence over the way we experience life than any other type of spending. 

According to Thomas Gilovich (Psychology Professor at Cornell University) in his research paper, A wonderful life: experiential consumption and the pursuit of happiness: 

“One of the enemies of happiness is adaptation… We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them. Our experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences.”

That’s why, at RedBalloon for Business, we want shift the way people experience life, by shifting the way they experience work. 

Experiences as a business tool for connection

Increasingly, we observe the more we ‘connect’ – via our smartphones and social media and Zoom calls – the more disconnected we feel from the world and the experience of life around us. This is more true than ever in the climate of remote working and discouraged social mobility. We’re spending less quality time with friends and family and doing those things that bring us true joy. 

As humans it’s fundamental to our sense of wellbeing to belong; to be part of a community and to connect with people, and experiences are a crucial part of that. Which is why we believe in the power of using experiences to bring your business together, or to reward your team or individual employees.

No gift is more personalised, valued, and remembered as an exciting experience. That lasting joy and connection is associated with your business and creates story-telling around your brand. If you want to invest in your own business success, invest in giving your people experiences.

Whether they’re your staff, customers, or stake holders, the return on value when you give an experience is always worth it.


To get our bi-monthly Handpicked selection of blogs, ideas and stories for business success click here, and join us in the conversation on LinkedIn.

To find out more about how the RedBalloon for Business team can help you reward and recognise your people, contact us today

Topics