Who we are

We’ve been a trusted leader in the online retail space since 2001, after pioneering experiential gifting in Australia. We connect customers with almost 4000 unique and amazing experiences, sourced from more than 1500 business partners across Australia and New Zealand.

We've come a long way from our humble beginnings – born in the front room of Founder Naomi Simson's family home, with little more than a second hand computer, her canine companion Dexter and $25,000 in family savings. RedBalloon was an experiment to test whether a company could be successful simply by listening to its people and customers and delivering a great experience to both, and we remain committed to this 15 years on.

RedBalloon is the marketing partner of thousands of small businesses - we not only deliver customers but also provide business tools, education and digital marketing expertise to those listed with RedBalloon. When business partners are successful then so is RedBalloon. We're an Australian small business, supporting other small businesses and together we are all stronger.

We had the cars and RedBalloon was our highway; accelerating our expansion and encouraging us to invest to make the experience available Australia-wide. In the last decade we’ve built 27 cars, contracted over 200 professional instructors and 500 part-time employees, delivering the 80,000 experiences our clients have purchased through RedBalloon.

V8 Race Experience

V8s are at the heart of RedBalloon's DNA - consistently ranking as one of our most popular experiences since we launched in 2001.

"We were fortunate to intersect with the passionate team at RedBalloon early on. We had the cars and RedBalloon was our highway; accelerating our expansion and encouraging us to invest to make the experience available Australia-wide. In the last decade we’ve built 27 cars, contracted over 200 professional instructors and 500 part-time employees, delivering the 80,000 experiences our clients have purchased through RedBalloon. It’s easy to underestimate and hard to really measure the economic contribution of RedBalloon to our business" - Greg Evans, Managing Partner.

BLOG: 9 things only car enthusiast understand

Skydive Australia

Skydive Australia have been a part of the RedBalloon family for 16 years. They were recently an integral part of our Guinness World Record for the most tandem skydives in an 8 hour period.

“We started with RedBalloon when they were founded back in 2001. Our growth to over 21 jump sites across Australia and New Zealand could not have been possible without RedBalloon’s sales and support” - Brooke Grundy, Marketing Manager.

BLOG: What happens to your body when you skydive?

Bliss Health & Wellbeing

One of RedBalloon’s proudest small business success stories is a mobile massage offering that grew from one therapist a decade ago, to a team of more than 50 nationally.

“Over 14 years ago RedBalloon gave my business a chance to expand nationally in Australia. We have not looked back and my team of over 50 therapists provide massage-at-home experiences to thousands of RedBalloon customers every year" - Tracey Blanch, Founder.

BLOG: Massage at home, the ultimate luxury

Corban & Blair

As for the new kid on the block, Wrapped.com, it’s a similar story. Designers and creators of bespoke marketing, presentation and gifting solutions, Corban & Blair were one of the first suppliers to join Wrapped in 2016.

“The Wrapped technology is fast and slick, and having easy access to real people who are there when we need them, makes the selling process easy. The Wrapped staff are genuinely interested in what we do, how we can work best together and helping us to plan strategies and explore new ideas. As a result we have more than doubled our sales through the new Wrapped site since coming on board late last year" - Gillian Corban, Founder and MD.

BLOG: Meet the maker, Corban & Blair

The Big Red Group

The Big Red Group is a holding company and management entity for RedBalloon, Redii.com, Wrapped, NaomiSimson.com and The Huddle. These entities share resources, platforms and audiences with the goal of creating incredible value for business owners. What we sell inspires leadership, great workplaces and commercial outcomes for our clients and investors. What we create is transparent and transportable.

What we stand for

  • Employee wellbeing is a powerful and measurable engagement driver and if business owners have the right tools they can be better employers
  • Great employee experience, is mirrored in great customer experience - and that is what drives commercial success
  • Helping business owners who struggle to get representation with retailers and have difficulty in bringing new products to market
  • Continual learning to stay competitive and grow - what we learn is better shared
  • Peers and networks are a great support for the often lonely journey of business ownership
  • Data, systems and processes deliver scale and commercial value to investors and clients, and that's why our platforms and businesses provide insights, analytics and influence
  • We say it we do it! Our mantra is ‘If it is meant to be it is up to me.’

Why we do what we do

When we support business owners we support their financial well-being, which in turn leads to economic growth for all. We want business owners to ‘be the best version of themselves’ and feel safe in the partnership and know we will deliver them commercial outcomes and ultimately create better communities.

The RedBalloon Promise

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