RedBalloon Founding Director
We know her from Channel Ten’s Shark Tank as the ‘Red Shark’ and the best selling author of 'Live What You Love' and 'Ready to Soar'. But she has many labels: entrepreneur, author, blogger, innovator and a passionate individual to name a few.
As an entrepreneur she founded one of Australia’s tech success stories RedBalloon in 2001. From just an idea and persistence redballoon.com.au has now served more than 3 million customers. She is a champion of great workplaces and her entrepreneurial energy focuses on REDii.com
Before founding RedBalloon she worked as a marketer with big brands, IBM, Apple, KPMG and Ansett Airlines. All of which influenced her views on workplaces.
She has written more than 1000 blogs posts at naomisimson.com since 2006 and being a LinkedIn Influencer with some 1.3 million followers,
Naomi has received a number of high profile awards including the 2008 National Telstra Business Women Awards for Innovation and in 2011 she won the Ernst and Young Entrepreneur of the Year Industry category.
RedBalloon Founding Director
Peter is an accountant by profession spending some 11 years with Coopers and Lybrand (now PriceWaterhouseCoopers) in Australia and overseas. In 2001, Peter co-founded RedBalloon with Naomi. Peter most notably created and developed GoDo Pty Ltd - a real time online booking software platform for experiences and activities. This platform was a first of its kind globally, with Peter managing the sale of this software to WOTIF Ltd in 2010.
Peter and Naomi still co-own the business and both sit as non-executive directors on the RedBalloon Board, bringing their wealth of professional knowledge and experience to this growing Australian businesses.
In addition to his ongoing involvement with RedBalloon, Peter contributes his expertise to various corporate and community entities. Peter chairs the advisory board for CSBA - Customer Service Benchmarking Australia. The company is Australia’s leading organisation focusing on the measurement of customer excellence. Peter is also CEO and part owner in high growth FinTech company Skaffold. Under Peter's direction, Skaffold has produced a world leading web based App that enables retail investors to build a portfolio of ASX and global stocks.
Away from the boardroom, Peter is an advisor to international fashion label Realisation Par, and provides pro-bono advice on a range of digital and business strategies to community, corporate and sporting organisations. These include the Melbourne Cricket Club and the Lorne Aquatic Club where he chairs the finance and funding committee for the Point Grey redevelopment project. Peter is also a passionate mentor to several young entrepreneurs.
Peter is an avid snow skier, fly-fisher and competitive road cyclist…. and the more remote the better! He has a passion for being up in the air, so needless to say his favourite RedBalloon experience is a helicopter flight.