10 FEBRUARY 2016 | The Bachelor star Dave Billsborrow is out to prove he's the perfect Valentine's Day date in a new series of videos. The socially-led campaign follows Billsborrow and Channel Seven’s Sam Mac, as he embarks on a number of RedBalloon experiences.
20 OCTOBER 2015 | RedBalloon is looking to opportunities across the ditch, with the online gift retailer shaking up its brand positioning and digital assets to drive growth in Australia, and to ready for a push in New Zealand. Last week, RedBalloon set live its new website, along with a fresh brand positioning and CEO of the business Nick Baker told AdNews it was critical to get the site right.
24 NOVEMBER 2015 | Former tourism Australia managing director Nick Baker has shown the nimble approach he is going to take to marketing at RedBalloon after the brand turned around its latest campaign featuring five TV ads in just seven days. The campaign went live last week and agency Absolute Content received the brief for five TVCs on the Monday after RedBalloon’s digital agency Deepend came up with the creative idea.