Australia's Chief Gift Giver gives up her time for others

The Secret Millionaire, Channel 9

Naomi Simson was asked to participate in the Secret Millionaire Australia series because of the synergy with her role as CEO of RedBalloon – a business that gives people the chance to experience something special, like belly dancing lessons, flying a Tiger Moth plane, swimming with dolphins or playing a didgeridoo.

The Secret Millionaire takes affluent business leaders out of their comfort zones by going undercover and leaving their status behind to live the life of a volunteer for 10 days in some of Australia’s most disadvantaged areas. At the end of the episode the millionaires reveal their true identities to those they have worked with, and present them with substantial sums of money to be spent on the long-term future of each cause.

The ultimate gift one can give is the gift of time spent with others.The Australian television series of ‘The Secret Millionaire’ has brought back to public attention the important role that volunteers play in society and the enormous impact business leaders can make on the volunteering community and on the employees they inspire and empower to do the same.

Date: 29/10/2009

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