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Naomi Simson
In the media
Naomi is often called upon by the media to comment on topics including employee engagement, leadership, management, women in business and entrepreneurship. As a result she has been extensively interviewed on national TV and radio, and in national newspapers, magazines and online media platforms. See below for a snapshot of Naomi's media.
In October 2012 Naomi was announced as a LinkedIn Thought Leader - one of only two Australian Influencers selected to share unique knowledge and professional insights with a potential audience of 175 million LinkedIn members. See Naomi's latest offerings and follow her updates by connecting here http://www.linkedin.com/in/naomisimson
Naomi also contributes to SmartCompany, and has her own personal blog naomisimson.com, which is listed in the top 15 of Australia's best business blogs.
In the Media
October 2012
Smart Talk - BRW
Naomi oin what businesses can do to encourage happiness at work
August 2012
Smart Talk - BRW
The importance of recognising and rewarding good people.
At what cost parenting? Samara Magazine
The importance of recognising and rewarding good people.
July 2012
Daggy could become the new cool in marketing - The Australian
Naomi's column comparing Apple and Samsung tablets claims function over fashion could prove hot for Samsung.
May 2012
Face it. Social media won't work if the brand's bland - The Australian
Not all businesses need a Facebook page.
April 2012
RedBalloon's Vision was no flight of fancy - The Age
Naomi reminisces about building the business.
How the dream got airborn - SMH
Naomi reminisces about building the business.
March 2012
Pinterst Provides Direct Connection
Naomi shares her thoughts on social media site Pinterest, the new frontier of social media.
Smart Talk - BRW
Naomi tells how a leader's actions and ability to inspire people towards a shared purpose can set the tone for the whole organisation.
February 2012
A great idea is just a starting point - SMH
Naomi reminisces about building the business.
January 2012
The Impossible Dream? - Human Capital
Naomi talks about what makes a 'Dream Employer' and why it's within the reach of every organisation.
Naomi Simson - Public Accountant
Naomi shares her success story - and enjoys a photo shoot with head of security Dexter.
What's Your Dream Work? - NETT
Following the release of the 2011 Insync Surveys and RedBalloon Dream Employer report, asking people who they dream of working for can have some surprising results.
October 2011
Why Values Count - Business Review Weekly
The importance of values in the workplace and how RedBalloon wants every member of the team to feel like an owner capable of making decisions and getting things done.
September 2011
Role Models Key to End Gender Imbalance - The Australian
Australia needs more women in executive roles and on boards if the gender imbalance is to end.
Tips for Online Brand Building - The Australian
How workers can help spread a product's web presence and be the most valueable brand ambassadors around.
August 2011
Webcast: Naomi speaks with Innovative Women
Naomi talks with Innovative Women on the Boardroom Australia network on managing a fast growth company, how to best motivate people and the importance of engagement.
December 2010
What's In A Gift? - ABC Radio National, Life Matters
What's in a gift? Naomi Simson joins Richard Aedy to discuss gift giving and joyful generosity at Christmas.
December 2009
RedBalloon's Child goes to good home - The Weekend Australian
The entrepreneurial approach behind the acquisition of RedBalloon's sister business GoDo.com.au to The Wotif Group.
Survival of the fittest - BRW
Naomi is asked, along with other BRW Fast 100 company execs, for her business survival tips in 2010.
November 2009
Authenticity vital when it comes to leadership - The Press
Naomi talks about the need for leaders to be authentic, and letting employees know where the business is truly performing to give them clarity and reassurance.
Sunday Telegraph - My first property
Naomi survived on boiled eggs and pasta, and kept spending to a minimum to buy her first apartment in Melbourne.
Engaged to the job - Weekend Australian
Persephone Nicholas interviews Gallup about employee engagement and the implications for businesses in today's economy. Naomi provides practical tips to engage employees
Staff will stay if they know where the business is going - Dominion Post
The title speaks for itself here
Managers drive employees away - HR Leader
RedBalloon's latest reward and recognition survey put managers in the spotlight revealing they are doing a poor job at recognising and motivating their employees. Naomi discusses the findings with HR Leader.
October 2009
How a persistent entrepreneur turned RedBalloon from near disaster to eCommerce Hit - Mixergy.com
Naomi is interviewed about the RedBalloon journey by Andrew Warner from Mixergy.com.
Naomi Simson on The Secret Millionaire - Channel 9
Watch a preview of Naomi's episode on the Australian premier of The Secret Millionaire.
Archive
RedBalloon Rising - Smartcompany
Its ok to have fun in business- Corporate Wellness
Engaged staff an asset as tables turn- Weekend Australian
Harnessing discretionary effort in tough times- HR Monthly
Let me count the ways - HR Monthly
Getting blown away by a gift on your red-letter day - The Australian
Laughter at work proves profitable - Sunday Telegraph
Choosing the right reward - Human Resources
