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Privacy and Copyright

Privacy and Copyright

RedBalloon Privacy Policy

Last updated: 11/03/2014

Privacy - Compliance with new Australian Privacy Principles (APPs)

RedBalloon Pty Limited (RedBalloon) is currently updating its Privacy Policy and underlying procedures to comply with the APPs. The APPs apply to RedBalloon from 12 March 2014. RedBalloon is in the process of updating its policy to be compliant, and once the underlying procedures are in place, the Policy will be uploaded to this section of the website.

RedBalloon expects that update will be published shortly.

In the meantime, RedBalloon will as a minimum be compliant with the Privacy Policy set out below.

RedBalloon Pty Ltd (ABN 13 097 376 442) and RedBalloon NZ Ltd (CO. # 1417960) (RedBalloon) is sensitive to the concerns our online users may have about the safety and use of the personal information they provide. Please read this Privacy Policy carefully to understand how any personal information collected by RedBalloon is used.

This website (the Site) is used by RedBalloon to give visitors and customers (Users) access to various products and services (the Services).

Access to the Site and the provision of the Services is conditional on Users accepting the terms of this Privacy Policy. The Privacy Policy applies to the collection, storage, use and dissemination by RedBalloon of the personal information of the individuals using the Site.

This Privacy Policy has been developed in accordance with the Commonwealth Privacy Act 1988.

What we will do with a user’s personal information

Personal information collected from users is used for the following purposes:

(a) process a booking and/or order (for example but not limited to sending order confirmation and booking confirmation details)

(b) enable RedBalloon to communicate effectively, e.g. respond to any questions, concerns, or problems raised by the User

(c) enhance functionality of the Site and Services when a User is logged in, e.g. but not limited to personalised recommendations and submission of customer feedback.

What personal information we collect from you

  • We request information from Users prior to their making a purchase or booking, for example contact information (like name, phone number, email address and delivery/ billing address). If there is an enquiry or trouble is experienced when processing an order or booking, this contact information is used to contact the User. This information will be saved for future orders and/ or bookings.
  • In order to facilitate purchases we also request financial information (like credit card number, expiration date). No credit card details are retained under any circumstances.
  • The User will also be given the option to sign up for our email newsletter. Once subscribed a User is given the opportunity to 'opt-out' of receiving emailed information or other correspondence, by simply clicking the unsubscribe button at the bottom of any newsletter email they receive from us.

What we will not do with a user’s personal information

RedBalloon will keep a user’s personal information confidential and not sell or knowingly divulge user information to advertisers or any other third parties other than our partner suppliers in order to supply their service e.g. Experience Providers and our customer feedback platform. Other than to partners, we will not share a user’s personal information, unless:

(a) we are required to share your information with a third party in order to comply with the law or to comply with a court order or subpoena;

(b) to enforce our Site rules;

(c) if it is necessary to provide it to our third party service providers, if any, such as data storage providers, who will be subject to strict contractual privacy obligations; or

(d) to protect the safety and security of our users and our Site.

How we process a user’s personal information

  • We ask for users’ consent to the use of any personal information we collect from them in accordance with this Privacy Policy at the time of providing that information. If a user does not wish to provide us with their consent, they cannot agree to the Site Terms and Conditions and must not use the Site.
  • Our use of the personal information we collect is necessary in order for us to maintain the Site and facilitate users’ use of the Site. We do not collect any unnecessary personal data from users (for instance, their race or religious beliefs).

How long we hold a user’s personal information

  • We will retain your information for as long as a RedBalloon account is active or as necessary to comply with our legal obligations, resolve issues, address queries and enforce our agreements. If you no longer wish to use our Site or Services, you may request that your account be deactivated by contacting or calling our Customer Experience Team on 1300 875 500 (AU) or 0800 555 023 (NZ) .

Keeping a user’s personal information accurate

  • The personal information we hold about a user (such as name and email address) is kept so that we may correctly identify that user. Users can update their personal information anytime from within the ‘My Account’ area of the Site.

Keeping a user’s personal information secure

  • RedBalloon is committed to information security. We will use all reasonable endeavours to keep users’ personal information in a secure environment. For instance, each users’ personal information is encrypted whilst being sent to our server at the time of setting up an account. However, security cannot be guaranteed due to the nature of the internet.
  • RedBalloon security measures are designed to assist in ensuring that users’ personal information is not accessed by unauthorised personnel, lost or misused. If you reasonably believe that there has been an unauthorised use or disclosure of your personal information please let us know by contacting our Privacy and Data Protection Officer (contact details below).
  • The security of your sensitive financial details is important to us. Credit card details are never stored by RedBalloon. Credit card data is encrypted when being transferred through Westpac’s credit card payment gateway. Not only are all transactions secured using industry strength SSL encryption but, as additional protection, we also enforce the entry of the 3 or 4 digit credit card security numbers (CVN).

Anonymous information

  • RedBalloon collects anonymous information about users and the activities of users on the Site. Anonymous information is information that is not linked to the name of a user. This information is used to assist us in enhancing the functionality of the Site and the information remains anonymous at all times.

Collection of Website Activity Information (Cookies)

  • RedBalloon collects information about individual users and the activities of Users on the Site. This information is used to assist us in enhancing the functionality of the Site and Services.
  • Collection of website activity information is conducted via the use of ‘cookies’. In simple terms a cookie is a little piece of information handed to a web browser from a web server that contains information that can be retrieved from the server later. When a User visits the Site the server may attach a cookie to their computer’s memory. RedBalloon uses cookies to the extent of recognising the User when they visit the Site and pairing that user with an account profile. Personal information can only be used to identify a user’s website activity when that user is logged in to their RedBalloon customer account. Where a user is not logged in, website activity cannot be used to identify users.
  • Unless you are a User of RedBalloon who is logged in to a RedBalloon account at the time, this information is not linked to any personal information that the user may provide and cannot be used to identify users. A User may configure their computer so that it disables cookies or does not accept them.
  • We may also store your website activity in cookies which may be used by third party vendors, including Google, to serve ads based on your behaviour on our website. You may opt out of Google's use of cookies by visiting the Google advertising opt-out page.

Transfer of your data

  • Users’ personal information is uploaded to and kept on servers that we maintain or that are maintained by third parties that comply with strict contractual privacy obligations. It is not otherwise transferred internationally except where a copy is sent to the user at their request. Users consent for their personal information to be transferred and stored in this manner at the time of registration.


  • This web site may contain links to other sites. Please be aware that RedBalloon is not responsible for the privacy practices of such other sites. We encourage our users to be aware that when they leave our site to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

Revision of this Privacy Policy

  • RedBalloon reserves the right to change, modify, or revise this Privacy Policy in order to comply with any applicable laws or for any other reason at any time. Therefore our users are required to check the Privacy Policy periodically to read about any changes, modifications, or revisions. Users may wish to check it each time they submit personal information. You will be deemed to have consented to such variation by your continued use of the Site following any changes being made.

How can users access, change or delete their personally identifiable information?

  • Users have a right to get a copy from us of the personal information we hold about them. If you wish to receive a copy of this information please address your request to the Privacy and Data Protection Officer (contact details below). We will deal with your request promptly and in any case at least within 30 days of the date of receiving it. We will correct or delete inaccurate or incomplete personal information we hold about you at your request.

Contacting RedBalloon about this privacy policy

Please address all requests and questions about this privacy policy to:

Kristie Buchanan

Privacy and Data Protection Officer


Copyright and Trademarks

  • All the material on this website is subject to the copyright of RedBalloon or its third party licensors.
  • You must not reproduce any of the material contained on this web site except that you may download a copy of this web site to the local hard drive of the computer used to access the site; and print extracts of this web site, but only for your personal use.
  • You are not permitted to copy any of the material on this web site or otherwise incorporate it into or store in any other website, electronic retrieval system, publication or other work in any form; or provide a link to this website from another website without RedBalloon's prior written consent.
  • To become an affiliate visit the affiliate section on the website.


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