SEO. Digital marketing. Customer acquisition. These terms can strike fear into the heart of a small business owner who has a big idea and a small budget. But working with a known and trusted marketing partner is a great way to turn passion into profit, as one keen sailor has discovered.
It’s pretty obvious that Stu has passion in spades. But passion is only one part of it. He knew that without the marketing acumen and ability to find the right customers at the right time, his dream to combine the things he loves most - into a successful business - would stay exactly that; a dream.
“I had the idea, and the passion, and now the boat. But setting things up from a business point of view was really challenging. How do you get in front of people? I didn’t know how to use Google AdWords or social media marketing, and the cost is extraordinary when you’re competing for the same customers with bigger players,” Stu says.