Engage - RedBalloon Corporate Newsletter
   

 

August 2010

   
   

This month we focus Engage on the fundamental art of opening your ears. Listening to your employees, listening to your instincts and most of all listening to your customers. Amazing things can happen when you take the time to really listen. So sit back, grab a coffee and take a second to check out the importance of customer love, see how CBA drove up customer satisfaction and experience how listening can influence innovation (like our shiny new website!)

Naomi
Naomi Simson, Chief Experience Officer

It's all about Customer Love

It's all about customer love

For any business to be successful they have to put their customers first. Sure it's a cliché, but we know to be successful we must be truly transparent with our customers. Hear the insights from our own recent Customer Research and from listening to you!

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Case Study: Catching Compliments at CBA

Case study

Hear the ins and outs of RedBalloon's successful online incentive program to increase Customer Satisfaction Scores for the Commonwealth Bank Local Business Bankers. The 'Catch A Compliment' program focus was to capture compliments, increase morale and capture motivational success stories.

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New RedBalloon websites launched

New RedBalloon Website

If you haven't jumped onto RedBalloon recently it's well worth a refresher. We have a completely new look and feel to the main website and all our corporate program sites. It's even more gorgeous, packed with more features and even easier to use!

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Who is your Dream Employer?

ADMA

That's exactly what we want to find out! That's why we have partnered with Insync Survey's in a quest to see how are Australia and NZ's Dream employers and what makes people want to work for them. Winners to be announced in October.

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Naomi speaks about engagement

It Must be Love - by Madness (on YouTube)

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Did you know...

A good customer experience is told to 8 other people and a bad one is told to 22.

Return On Investment Magazine

   

Words to live by...

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else"

Sam Walton, Founder of Wal-Mart

   
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