Incentives

Sales & employee incentive programs that incite action and greater effort

No matter what business you are in or what products and services you sell, you will always need to have a highly motivated sales staff, effective incentives and unique promotions.

We have worked with many companies to deliver sales incentive programs that boost individual or team performance. We have also supported marketing campaigns to increase product up-take or drive behaviours.

Everyone, it seems, is asking how do we sell more? Win more customers? Strengthen our relationships and gain market share? Improve profitability? The underlying question: How do we do more with less?

But what about cash incentives? As a motivator, cash is just not as effective. There has been much research into non-monetary rewards, and quite simply, cash isn't memorable. Whilst it has its place, cash disappears on bills and necessities and eventually becomes expected and confused with compensation. More good news is that experiences don't have to cost as much and can provide greater returns. Find out why experiences are more powerful.

How can RedBalloon experiences work for you?

RedBalloon experiences are ideal because apart from providing an amazing memory, they are exciting and inspirational. They offer a unique tool that can be used to increase sales uptake and enhance marketing campaigns.

Boost Sales

See your sales increase by motivating your employees and sales channels and customers with incentives they desire.

• Channel Incentives
• Dealer Promotions
• Retail promotions & Gifts with purchase
• Sales team performance based rewards
• Special Offers
• Loyalty Programs

Drive Responses

Inspire your audience to respond faster by rewarding their behaviour – it works for anything!

• Prize draws
• Competitions
• Giveaways

Generate Buzz

Add some genuine excitement to your sales or marketing campaigns.

• Theme your campaign inline with your experience awards (Just like we have with 'Take Off!')
• Brand your prizes with your logo
• Get people talking about their experiences

Gifts that delight

A gift for every occasion – your chance to give them something unique that they will cherish!

• Customer & Employee thank you's
• Christmas gifts
• Celebrate success
• Team events
• Customer milestones

A few tips from our 'Little Red Book of Answers'

Here are just a few answers - Order your free copy of the book to get the rest!

How to choose the right type of sales incentive?
"Don't presume to know what will excite a person. Everyone is different. Ask what special something would excite him or her. If they say something monetary, probe to see what else. You'll be amazed."

Why do non-monetary incentives have a higher perceived value than cash?
There are four different psychological processes which contribute to increasing the perceived value of tangible non-monetary incentive awards over cash-based awards:

1. Evaluability - Recipients are likely to place a higher value on the award than its actual cost.
2. Separability - Cash incentives tend to be thought of as compensation.
3. Justifiability - When a non-cash award is something they would not purchase on their own, they can justify the award because they won it through achievement. So if a sky dive would be too big of a splurge normally, the recipient will enjoy it all the more.
4. Social Reinforcement - Non-cash incentives can be awarded publicly in front of other employees with a lot of fanfare. Also, the recipient is likely to talk about it openly, where they would not feel appropriate discussing a cash award - just as they don't openly discuss their salary. This means you generate additional good feelings toward your company among many employees – not just the incentive recipient.

How can you motivate your sales force for optimum performance?
"It's not just about the paycheck. Effective incentive compensation management is based on an understanding of basic human motivation – on the importance of trust, self-esteem, social recognition and improved chances to fulfill one's potential."

"Incentive programs can improve performance in teams by up to 44%, and in individuals by 25%."

"Motivation of sales people commonly focuses on sales results, but nobody can actually 'do' a result. What matters in achieving results is people's attitude and activity and the areas of opportunity on which the attitude and activity is directed."

"Non-cash incentives were 24% more powerful at boosting performance than cash incentives."

• Past Newsletters
• Privacy Policy