There has been a lot written in the past about the power of video – particularly online. It can bring your brand to life in a way no other communication form is capable of and allows you to capture and communicate feelings and atmosphere. And if it’s engaging enough, it will also get people talking about your brand.
But according to RedBalloon Corporate Engagement Specialist James Wright, video is not just powerful in an external marketing sense – “it can also be used to highlight the culture of an organisation and to positively drive engagement within your four walls.”
“In fact, a lot of businesses are now harnessing this medium as one element of their larger recruitment efforts and strategy,” Mr Wright said.
“Video is a great way to show potential candidates what you’re all about, and to ensure you’re attracting people who are the right cultural fit for your organisation.
“So, when we decided we wanted to really showcase what it’s like to work at RedBalloon, video was the obvious choice. The result is Life at RedBalloon.”